Why VR is a new must-have for a real estate business?

1.4 million of real estate agents are using VR technology already, and this number is constantly growing. Virtual reality might become the next game-changing tool for the real estate business.

Here are the key 4 reasons why virtual reality tours might become the next must-have for your real estate business.

1. VR saves time for agents and customers.

Traditional home-viewing is a long and tiring process. Getting from house to house, real estate agents and their clients can spend days just on filtering the suitable apartments from the wrong ones. Since oftentimes apartments are situated in different districts, the whole process ends up ineffective and time-consuming for both parties. The seller also gains from having less visits without losing visibility.

Thanks to VR technology, a prospect can visit multiple properties in an hour. By putting a VR headset, a user immerses himself into a realistic tour with the added value. Not only one can walk around the house just like in real life, but he can also see the 3D floor plan of the whole property, understand how it’s built. Some technologies also allow users to interact with interior objects.

It simplifies the search and the viewing of real estate properties.

2. Virtual bike tours are the next level of virtual presentation.

Now that in-house showcasing tours are becoming widespread, top market players are moving further. For example, AVRSpot has launched virtual bicycle tours to showcase the neighborhood and feel the atmosphere. As the neighborhood often becomes a decisive factor in a buyer’s property choice, this adds significant value to a buyer’s journey.

Especially when the nearby park or a mall is under construction, the virtual reality tours let you feel and view the surroundings before they are built.

3. VR simplifies the furnishing of a property.

77% of realtors agree that furnishing and staging of an apartment help prospects to consider a place as their home (according to National Association of Realtors). Staging can even simplify the selling of not the best-fit apartments  So how do you translate the feel of a home of a newly-constructed house? By virtually furnishing it.

In fact, a room staging company BoxBrownie promises to grow user’s interest and get properties sold 75% faster with the VR tool. Let your users experiment with different furniture options, and find a style that fits them best.

Presenting apartments filled with interactive furniture is a huge advantage over the empty rooms that are still under construction. As a result, VR can increase the sales of houses that aren’t completed yet.

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4. VR erases boundaries.

In 2020, users are increasingly looking for convenience. By eliminating the need to travel or call an agent multiple times, VR apps provide this convenience to see the properties from any place on the Earth. 

This is the future of technology and soon buyers will be able to look at properties in New York, while they’re sitting at dinner in France.

Ryan Serhant at Nest Seekers International

This eliminates any geographical boundaries, allowing realtors to reach a global audience. 

Speaking of boundaries, VR simplifies building an emotional connection with your audience. By letting them experience a house via a VR tour 360 degrees, and customize the furnishing to their liking, you inspire them to make a purchase. This is by far more effective than manual calculations and neighborhood descriptions.

Quick fact: The virtual reality market is expected to grow at a compound annual growth rate of 33,47% during 2018-2024 globally. The agencies that catch this opportunity in time, will likely become winners in a fast-growing market. Are you one of them?

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